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UNICEF and Rihanna, “There for the Philippines”

Last November 25, UNICEF and Rihanna  launched “There for the Philippines,Campaign to Help Children Affected by Typhoon Haiyan.There for the Philippines” will support the immediate and long-term relief efforts for Filipino children and the families who were displaced by Super Typhoon Haiyan.

UNICEF Supporter Rihanna helped kick-off the campaign and raise awareness of UNICEF’s relief efforts in the Philippines through social media.The singer, who has held concerts in the Philippines before, also made a $100,000 donation to the U.S. Fund for UNICEF. Other celebrities who graced the launch were  WNBA’s Skylar Diggins, MLB star Robinson Cano and actress Vanessa Hudgens.

Caryl Stern, President and CEO of the U.S. Fund for UNICEF said, “We are incredibly grateful for the outpouring of support shown during this crisis.” She vowed that the organization will continue to support the people of the Visayas in the Philippines: “The effects of the strongest storm to make landfall have been devastating and the rebuilding process will not happen overnight. UNICEF will be there for as long as it takes to help children and families to recover.”

Rihanna said,”Emergencies make headlines, but the recovery continues long after the news cameras leave.” The singer made a firm commitment to help through UNICEF:  “Having been a fan and supporter of UNICEF’s work over the years, I am honored to join them in helping children who have been impacted by Typhoon Haiyan. More than five million kids in the Philippines need our help. UNICEF is there for them today, and for the long road ahead, and so am I.”

There for the Philippines” is a digital campaign that asks people to assist UNICEF’s relief efforts. Those who want to help can either donate funds or share the message of the needs of vulnerable children in the hard-hit areas. They can also change their Facebook profile picture and tweet messages of support.

UNICEF says that of the nearly 13 million people affected by Super Typhoon Haiyan, 5.5 million are children. UNICEF has been rushing lifesaving emergency supplies to the region such as essential medicines, nutrition, safe water and hygiene supplies. UNICEF is also working to reunite the children with their families. The organization is also setting up safe, protected spaces for the children where they can play, continue their education and resume some sense of normalcy.

To donate or participate, log on to “There for the Philippines.”or go to Twitter: @unicefusa, #ThereAfterHaiyan; and on Facebook: UNICEF-USA.




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