PAHIYAS is a woman’s charm — there is more far beneath than what is captured by the lens.

Pahiyas is a celebration. In honor of farmers’ patron saint San Isidro de Labradore. An acknowledgement of a season’s good harvest.

Pahiyas is a party! People trooped to this small Lucban town, far flung and middle-of-nowhere any which way you take.

Pahiyas is an expression. All the trimmings are statements of Lucbanians’ creative skill and imagination.

Pahiyas is gastronomy. You should eat ’til you’re sleepy here. And sleep ’til you’re hungry.

Pahiyas is twenty-four-carat Pinoy hospitality. I’ve stopped by each castle along the way and made myself feel at home.

Pahiyas is labor of love. “We have taken great pains for this and are happy for it” — a local declares while emptying a glass of lambanog.

No question Pahiyas is lambanog. Locally made. Up to ninety-percent proof!

Pahiyas is…