All posts tagged: blogging tips

Why Taglines are Important

After updating my “About” page, the old tagline didn’t seem to fit in anymore. I changed it (again) so that it would be in tandem with the updated “About” page. My previous tagline was: Exploring creative non-fiction and the writing life The new tagline is:  Exploring, creating and celebrating the writing life What are taglines and why are they important? A tagline is a short description of your blog. Blogging guru Darren Rowse explains: “Firstly it can convey a strong message to your reader about the content that they’ll find if they decide to explore your blog. We know that readers make very quick decisions about whether they will stay or leave a page and so any way that you can quickly communicate them the benefits of your blog is important to put some thought into.” Taglines are important because it is often one of the first things that is picked up by the search engine spiders, primarily because it is on the top portion of a blog. “We know that words at the top of a site have …

Blog Renovations: How to Improve Your Blog

It is searing hot here in Metro Manila in the Philippines. Although temperatures in the metropolis have not reached 40 degrees Celsius, most days it feels like it’s way over 45. Summer has always brought scorching days but the sun’s rays seem to be more intense now. “Global warming,” we say to each other, like ants whispering to one another on the way to and from work. Speaking of work, I realized my blog needed some fine-tuning, perhaps something similar to  a “spring cleaning,”  though I can only surmise what the phrase means because we don’t have spring here in the tropics. The realization came when I finally had some time to read a few blogs, including a post from the WordPress Blogging University. I was able to catch up with Blogging 101: From Zero to Hero, which is already on its 28th  lesson (out of 30) . No worries though, all the previous lessons are there, so if you want to take a peek and learn how to improve your blog, you can do …